Leon Ragetlie

Ideas and words.

Leon Ragetlie

Stop Aids. For the love of love.

A commercial about the beauty of love – and why we must protect it

In 2017 alone, 1.8 million new HIV infections were recorded. And almost one million people lost their lives. Each and every day, people are losing their loved-ones. Which makes AIDS a threat to love.

In the TV commercial we underline the beauty of love – in all its myriad forms. Whether it’s the love for your lover - or the love for your child, love needs to be protected. Not just from AIDS, but also the stigma and discrimination that can come around it.

TVC (Dutch)

Add-on (Dutch)

TVC (International)

Featured on:


  • Role Concept / Copywriting

  • For Aidsfonds

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