Personally congratulate the olympic
ice skating winners
During the Pyeongchang Olympics, KPN wanted to connect fans at home with the Dutch skaters. The instant one of them won a gold medal we published their phone numbers on social and DOOH in real time. This way everyone could congratulate the winners more directly than ever before.
All the messages were collected on gold phones, which we turned into medals. At the Olympic tribute we presented the phones packed with amazing personal messages to the speed skating medalists. As a tangible memory of the cheers to their Olympic victory.
Casefilm (only 1 minute short)
Role Concept / Copywriting