Traffic lights with a story
Real stories at dangerous traffic light crossings.
Nominated for the ADCN talent lamp.
Many drivers ignore a red light. That’s why cyclists and pedestrians can’t assume the green light is safe to cross. To make people more aware, we target them at traffic light crossings. As soon as someone hits the signal button, a short story told by the bereaved of a road traffic victim is played.
Listen to the stories at actual traffic light crossings…
…or experience them on the digital danger map.
Listen to the stories on a digital map that doubles as an awareness platform.
It shows the most dangerous crossings in your city.
Role Concept / Copywriting
Awards ADCN Talent Lamp - Nomination