Leon Ragetlie

Ideas and words.

Leon Ragetlie

Butter Rum Pie

The winning ad for the
Volkskrant Creative Press Challenge

Fight Cancer is a charity that empowers people to raise funds for cancer research and help turn it into a non-life-threatening disease. This print ad shows the target audience how easy it is to organise a fundraiser, instead of just passively making a donation.

  • Role Concept / Copywriting / Execution

  • For Fight Cancer

  • Awards Creative Press Challenge - Winner

Up Next:

Traffic lights with a story