The undercover vegetable sauce
Most kids hate vegetables
No wonder mums and dads everywhere often cheat a little by adding some ketchup or mayonnaise to their kids' greens. But this classic trick is not a healthy solution. That’s why PLUS supermarket, an ambassador for good food, for everyone, everyday, asked us to help and tackle this problem.
An undercover vegetable sauce. The ingredients – pure beetroot, carrot or parsnip – are disguised as superheroes on the package designs. In the colors of well-known snack sauces. Making the bottles look more attractive to the underage target group and avoid them finding out about the healthy contents.
Little rascals love the stuff
They eat their veggies with a smile. And even more vegetables on top!
Secret mission accomplished.
Role Concept / Copywriting / Execution
Awards ADCN nomination - Brand Activation & Experience